USA Tops Cable Ratings for 3rd Week
USA Network once again finished out the week as basic cable’s most-watched network, cruising to its third consecutive win on the strength of its WWE Raw franchise and the debut of its new original series, Psych.
The network averaged 2.97 million total viewers and a 2.3 household rating in prime for the week ending July 9, according to Nielsen Media Research, and was tops among all key demos, including adults 18-34 (0.6 million), 18-49 (1.3 million), and 25-54 (1.4 million). USA got a big lift from the premiere of Psych, a new one-hour series about an almost supernaturally observant detective (James Roday) which lured 6.1 million total viewers Friday night, making it the highest rated new scripted series for the year in basic cable prime time. Psych also drew the year’s best numbers for a new scripted series in the 18-49 demo (2.5 million) and 25-54 (2.5 million).
All told, USA boasted five of the top 10 most-watched programs last week, as Raw, the season five premiere of Monk and Friday’s episode of House all delivered between four and 5 million total viewers.
I'm so proud! They're picking awesome new shows.